How To Do Digital Marketing for Free

This increases the demand for the use of tools: these serve to automate many manual tasks that take time to complete and make it difficult to prioritize more strategic activities. With the tools, it is possible to address a large volume of information, speeding up processes and improving results.

Digital Marketing tools, specifically, are examples of solutions that companies have sought to reduce the Cost of Customer Acquisition (CAC). Whether in the implementation of advanced or basic strategies, these are used by many types of business.

In this post, we are going to learn about the most important types of Digital Marketing tools and how they can help you streamline and optimize your company's actions in online channels.

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Email Marketing Tool

Email Marketing is one of the main customer relationship channels. After the visitor has the first contact with your company and becomes Lead, it is through Email Marketing that you communicate with him and offer him more content until he is ready to speak with the sales team.

Landing page creation tool

Landing Pages are pages that are intended to receive visitors and convert them into Leads. After that conversion, the visitor becomes a contact or business opportunity.

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Through Landing Pages, we offer relevant materials and other currencies that seek to convince the visitor to register their data, such as name, email, telephone number and company.

In this way, it is possible to establish a relationship with the Lead and send them more content, according to their profile and needs.